Vivo Meditation

UX/UI design

Challenge

The challenge was to develop a meditation app for Vivo that met stakeholder expectations while integrating video content created by a specialist. The focus was on providing an intuitive and effective experience that addressed real user needs, competing in the digital wellness market.

My Role

Lead Product Designer (UX/UI), Creative Director, Tests ans Research

Research

Stakeholders: Workshops to align expectations.

Users: Interviews revealed the need for a lightweight app with reminders and progress tracking. Headspace was the most cited.

Market Research: Benchmarking of popular apps.

Development

Prototyping and user testing ensured a simple and effective experience. The app had a successful launch in terms of downloads but struggled to retain active users due to content being locked for non-subscribers.

Conclusion

The app successfully balanced expectations, but the subscription model made user retention challenging, highlighting the need for continuous adjustments.

Vivo Meditation

Challenge

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