Website Gipsyy

UX/UI design

Introduction

After launching the Gipsyy app, we realized it was necessary to update the website to align with the new processes and the app's visual identity. We aimed to ensure a consistent user experience across all platforms and maintain our competitiveness in the bus ticket sales market.

The Challenge

The main challenge was implementing these changes while the website was already running and well-known to users. The product team recognized the need to align the website with the app to compete with companies like Buser, ClickBus, and WeMobi, which were already investing in mobile solutions.

My Role

Lead Product Designer (UX/UI), Creative Director, Tests and Research

Objectives

Objective 1: Visual Consistency

Align the website design with that of the app.

Objective 2: Flow Uniformity

Adapt website flows to mirror those of the app.

Objective 3: Improved User Experience (UX)

Ensure smooth and intuitive navigation.

Objective 4: Increased Conversion

Simplify ticket purchasing on the website.

Continuous Maintenance and Updates

Balancing maintenance of the old site with gradual updates.

Monitoring usage metrics and user feedback.

Continuous enhancements based on demand and feedback.

Conclusion

The gradual standardization of the website is ensuring a consistent and cohesive user experience without disrupting the operation of the old site. This approach balances maintenance and updates, leading to significant improvements in user satisfaction and conversion rates.

Website Gipsyy

The Challenge

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